Email Marketing – The Ghost of Christmas Past
I hope you are all getting into the holiday spirit. But for any marketers out there who might be thinking “Bah, Humbug,” I have a dire warning. Over the next three nights, you will be visited by three...
View ArticleEmail Marketing – The Ghost of Christmas Present
If last year’s holiday season was a bit of a nightmare, heed the ghost of Christmas Present. He has some great advice to ensure that your Q4 marketing strategy delivers many happy returns. The Ghost of...
View ArticleEmail Marketing – The Ghost of Christmas Yet to Come
Over the past two nights, you have been visited by two spirits. They have taken great pains to demonstrate the error of your ways and hopefully set you on the right path to marketing success. But...
View Article’Tis the Season – Gearing Email Newsletter Marketing Up for the Holiday...
It seems way too soon for many people, but marketers are already halfway through their planning sessions for the 2013 shopping season. Everyone from restaurant owners to specialty shops is getting...
View ArticleFright Night Marketing Begins and Ends with Halloween
Halloween doesn’t just represent an opportunity to have a little fun and promote any seasonal product lines, offers or events. It also marks a significant deadline to get your seasonal marketing...
View ArticleThe Holiday Marketing Syndrome
Since the holiday marketing season is upon us, it is easy for marketers to develop tunnel vision. This is the time of year when companies tend to make the most of their profits, so you can bet that...
View Article10 Quick Email Marketing Tips to Ensure a Healthy, Happy Holiday Sales Period
Don’t Delay: If you haven’t already started your holiday marketing planning, START NOW. Take Stock: Build a strategy based on your customers’ needs and the availability of stock or resources to fulfil...
View Article’Tis the Season … Be Ready and Enjoy!
From just after Halloween and on through all the New Year’s festivities, the next couple of months will be filled with shopping, wrapping, cooking, cleaning, decorating, planning and juggling work,...
View ArticleContent Marketing: Getting Cozy with Your Supermarket This Christmas
2013 may go down in marketing history as the first year that big retailers fully embraced content marketing. The trend is particularly strong in the UK, where major supermarkets and high street brands...
View ArticleDon’t Wait for Black Friday, Christmas or Valentines Day
If you are new to email marketing and hoping to make a splash this Black Friday, my best advice is don’t wait. If you have never sent an email marketing campaign before or are using a specific email...
View ArticleSummertime, when a marketer’s mind turns to…
I’m flying out to Greece on my annual family vacation next week. So while I’m sitting on the beach, relaxing in a Greek taverna, sampling some mezés or perhaps sipping a cheeky ouzo or two (after the...
View ArticleHow Effective Emailing Can Increase Your Holiday Conversion Rate
Holiday shoppers across the United States help boost the conversion rates of marketers everywhere during the festive season. But why settle for a gentle bump in your conversions when you can achieve a...
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